Coca Cola Original Logo

The coca cola logo is iconic for being universally recognisable.

Coca cola original logo. Robinson worked for the coca cola inventor john pemberton as a bookkeeper he also played a great part in creating and developing the brand. The company ditched the swirly look. C 2019 the coca cola company all rights reserved. Coca cola or coke is a carbonated soft drink manufactured by the coca cola companyoriginally marketed as a temperance drink and intended as a patent medicine it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler whose marketing tactics led coca cola to its dominance of the world soft drink market throughout the 20th century.

Pemberton on may 8 1886 as a medicine thanks to its trace amounts of cocaine hence the coca in the name. The coca cola logo was based on spencerian font which was the most widely used form of formal. But who is the person behind the. The company soon went back to their original logo.

The author of the original script logo and the name of the drink was frank mason robinson. Called spencerian it has been associated with the brand since the late 1800s. The coca cola logo was designed by accountant frank robinson whose amazing penmanship caught the eye of his client john pemberton. While many revisions have been made over the years the brand has remained faithful to the original sketch created by robinson in 1887.

However you may be surprised to know the brands world famous script and wave havent always looked exactly as they do now. Coca cola stuck with the old logo to accompany the newly patented bottle shape. Coca colas 125th birthday logo sees bubbles bursting from the contour bottle a celebration of past present and future. During the new coke period the logo above would be far more prominent than the traditional 1941 logo when placed on packaging for cans and bottles.

2013 2014 your name that classic font the share a coke campaign swaps our logo with your first name. Coca cola taste the feeling and the contour bottle are trademarks of the coca cola company. Coca colas old logo got cleaned up. In 1887 the now familiarspencerian script was first used.

In those days the script varied depending on its application and the wordtrademark also commonly appeared at the bottom of the firstc. This timeline explains some of the changes weve seen to the drinks design since the first ever coca cola was poured over 130 years ago. Coca cola was originally invented by john s.